About World CLL Day
In 2025, World CLL Day campaign focuses on strengthening health literacy, raising awareness, and empowering better decision-making.
Health Literacy: Understanding CLL Beyond the Diagnosis
Health literacy is more than just understanding medical terms – it’s the foundation for making informed decisions about your health. When it comes to Chronic Lymphocytic Leukemia (CLL), health literacy empowers patients to move beyond the diagnosis and take an active role in their care. It involves knowing how CLL progresses, understanding treatment options, recognising symptoms, and effectively communicating with healthcare providers. By improving health literacy, patients and caregivers can better navigate the complexities of CLL, ask the right questions, weigh the benefits and risks of treatments, and make choices that align with their personal values and health goals. Knowledge isn’t just power – it’s the key to confidence, control, and better outcomes on the CLL pathway.
CLL Awareness: Shining a Light on the CLL pathway
Despite being the most common form of leukemia in adults, Chronic Lymphocytic Leukemia (CLL) often remains misunderstood and overlooked. Its slow progression, invisible symptoms, and unpredictable nature can make it difficult for patients to feel seen and supported. Raising global awareness about CLL is crucial to highlighting the unique challenges faced by those living with the disease, including the impact of an Active Monitoring (watch and wait), the complexities of treatment decisions, and the need for ongoing monitoring. By shining a light on the CLL experience, we aim to break the silence surrounding the disease, foster greater understanding within the medical community and the public, and create a stronger, more informed support network for patients and their families. Awareness is the first step toward better care, earlier diagnosis, and a future where no one faces CLL alone.
Better Decision-Making: Empowering Patients to Take Control
Living with Chronic Lymphocytic Leukemia (CLL) often means navigating a series of complex decisions—from determining the right time to start treatment to choosing the most suitable therapies and managing potential side effects. These choices can be overwhelming, but informed, confident decision-making is key to achieving the best possible outcomes. Our goal is to empower patients with the knowledge and tools they need to actively participate in their care. By promoting shared decision-making, we encourage open, meaningful conversations between patients, caregivers, and healthcare providers. This collaborative approach ensures that decisions are based not only on medical evidence but also on the patient’s personal values, lifestyle, and treatment goals. When patients feel informed and supported, they are better equipped to take control of their CLL pathway with clarity and confidence.
2024 Campaign
The 2024 theme was “Level Up” – our call to action to ensure that those with CLL received the same attention, care, and opportunities for treatment as individuals with other types of cancer. However, ‘leveling up’ meant different things to different people and organisations. Some were focused on addressing local inequities specific to their regions. Participants were able to choose from the provided assets to shape their own campaigns. Organisations across various countries identified diverse needs and approaches to ‘leveling up.’ We encouraged all stakeholders to get involved and focus on what mattered most to them.
2023 Campaign
The 2023 campaign focused on the mental health challenges of those living with CLL. Due to a high degree of uncertainty given the challenging nature of the disease, mental health issues and the impact of living with a chronic condition such as CLL are very real. The campaign shone a spotlight on the challenges that CLL patients encounter during the full pathway of their disease – these are particularly high during Active Monitoring (“Watch & Wait”). Living with the immune challenges of CLL can also add emotional and psychological distress, which remained a continued trigger during the beginning of the endemic phase of COVID-19 pandemic. The visual motif and central to all campaign imagery used versions of the umbrella and other symbolism to emphasise support and information needs so as no one has to stand alone.
2022 Campaign
The 2022 campaign was focused to reflect the challenges the CLL community faced as COVID-19 restrictions were lifted across the globe. This was aided within campaign materials by releasing inspiring videos that shared patients’, carers’ and clinicians’ experience of the challenges a CLL diagnosis can bring and what it is like to live and navigate in this later phase of the pandemic. This was carried out with the central campaign theme encouraging everyone to get on board by raising awareness that those vulnerable to infection need to continue to take precautions and still require the consideration of those with a healthy immune system to aid safe navigation in this later phase of the pandemic. The visual motif and central to all campaign imagery remained the umbrella as a vehicle to enable all to get aboard and no one is left behind.
2021 Campaign
In 2021, the first World CLL Day focused a campaign to raise awareness of the vulnerabilities and needs of the immunocompromised during the peak of the COVID-19 pandemic phase. The focus was to acknowledge the importance of society and those with healthy immune systems protecting our community. This was carried out with the central theme showing our appreciation and offering our thanks to encourage wide campaign reach and uptake. The visual motif and central to all campaign imagery was the umbrella, symbolising this as an opportunity to provide information to aid the vulnerable to be shielded by others.
WORLD CLL DAY 2025
The full campaign toolkit is underway and will be available on www.wclld.org soon, aiming to make your participation seamless and smooth.
Together, we can:
- Promote health literacy, CLL awareness and timely intervention
- Empower patients to seek the knowledge to inform their choices
- Foster a global community of support and advocacy
Main tagline: Understand, Decide, Thrive
Please spread the word and let other stakeholders and your clinical community know about World CLL Day and ask them for their active participation by building WCLLD into their communication plans!
#WCLLD25 #CLL #HealthLiteracy #HealthDecisions #ThriveWithCLL