On 1 September, the CLL community is launching World CLL. World CLL Day is an opportunity to come together, give a voice to and raise awareness about the challenges and vulnerability of those affected by a CLL diagnosis.

With CLL being the most common leukemia in adults and with that “the number one”, celebrating World CLL Day on the first day of Blood Cancer Awareness Month and – by that – kicking off this international event that has been helping to tell the story of blood cancer each September, is of great symbolic value. World CLL Day helps build momentum towards other major event involving the CLL community on World Leukaemia Day (4 September), World Lymphoma Awareness Day (15 September) and many other activities during the month of September.

On World CLL Day we also wish to send a message of THANKS to those with healthy immunities for protecting our community and showing understanding. During the COVID-19 pandemic many people experienced isolation, fear and the difficulty of keeping safe – an insight into the life of a CLL patient.

The umbrella, a form of shield, is chosen as the central campaign image. You can hold it over someone else, emphasising the aspect of proactive choice to protect others.