About World CLL Day

The 2025 World CLL Day campaign focused on strengthening health literacy, raising awareness, and empowering better decision-making under the tagline “Understand, Decide, Thrive.”

The campaign highlighted the need to better understand the CLL pathway, including active monitoring, invisible symptoms, treatment choices, and ongoing care. It encouraged patients, caregivers, healthcare professionals, advocates, and stakeholders to promote health literacy, support shared decision-making, and empower people living with CLL to take an active role in their care with greater confidence.

The 2024 theme was “Level Up” – our call to action to ensure that those with CLL received the same attention, care, and opportunities for treatment as individuals with other types of cancer. However, ‘leveling up’ meant different things to different people and organisations. Some were focused on addressing local inequities specific to their regions. Participants were able to choose from the provided assets to shape their own campaigns. Organisations across various countries identified diverse needs and approaches to ‘leveling up.’ We encouraged all stakeholders to get involved and focus on what mattered most to them.

The 2023 campaign focused on the mental health challenges of those living with CLL. Due to a high degree of uncertainty given the challenging nature of the disease, mental health issues and the impact of living with a chronic condition such as CLL are very real. The campaign shone a spotlight on the challenges that CLL patients encounter during the full pathway of their disease – these are particularly high during Active Monitoring (“Watch & Wait”). Living with the immune challenges of CLL can also add emotional and psychological distress, which remained a continued trigger during the beginning of the endemic phase of COVID-19 pandemic. The visual motif and central to all campaign imagery used versions of the umbrella and other symbolism to emphasise support and information needs so as no one has to stand alone.

The 2022 campaign was focused to reflect the challenges the CLL community faced as COVID-19 restrictions were lifted across the globe. This was aided within campaign materials by releasing inspiring videos that shared patients’, carers’ and clinicians’ experience of the challenges a CLL diagnosis can bring and what it is like to live and navigate in this later phase of the pandemic. This was carried out with the central campaign theme encouraging everyone to get on board by raising awareness that those vulnerable to infection need to continue to take precautions and still require the consideration of those with a healthy immune system to aid safe navigation in this later phase of the pandemic. The visual motif and central to all campaign imagery remained the umbrella as a vehicle to enable all to get aboard and no one is left behind.

In 2021, the first World CLL Day focused a campaign to raise awareness of the vulnerabilities and needs of the immunocompromised during the peak of the COVID-19 pandemic phase. The focus was to acknowledge the importance of society and those with healthy immune systems protecting our community. This was carried out with the central theme showing our appreciation and offering our thanks to encourage wide campaign reach and uptake. The visual motif and central to all campaign imagery was the umbrella, symbolising this as  an opportunity to provide information to aid the vulnerable to be shielded by others.